MAD Paris Drops Colorful Rolex Day-Date And Datejust 41 Watches

  • Costing approximately $163k USD and $27k USD respectively.
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Watch customizing master MAD Paris has debuted two new Rolex offerings, introducing a new take on the Day-Date and the Datejust 41.

The Day-Date is a matte black timepiece that sports an etched blue dial and a rainbow sapphire bezel, showcasing an array of colors ranging from purple and yellow to orange, green and blue. The dial has been given blue instruments and white components reading the day and date — the timepiece’s signature USP — while the rest of the watch adopts MAD Paris’ go-to black tone, reworking the body and strap.

MAD Paris’ Datejust 41 brings something even more interesting from the brand. It appears in a chrome-tinged brushed blue colorway, and is paired with a “Ghost” dial in black. Although the imprint often plays with color, it rarely finds itself gracing the entire body of the watch — with its Datejust 41 here, blue takes form on the bezel, case and strap while a minimalistic dial in black complete with Rolex and MAD branding sets the timepiece off.

The MAD Paris Rolex Day-Date retails for £131,945 GBP, while the Datejust 41 is priced at £21,990 GBP (approx. $162,800 USD and $27,100 USD respectively). Take a closer look at each watch in the gallery above, and purchase your own MAD Paris watch at retailers such as Dover Street Market.

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