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Folasayo Adefemi; I created “feminitease” to make online shopping easy for women

Folasayo Adefemi; I created “feminitease” to make online shopping easy for women, a multivendor online marketplace for women products and services (SHEmarketplace). The founder of the platform is an optimist whose name goes by Folasayo Adefemi fondly known as ‘Fola’. She is highly passionate about women, bringing women together and seeing them do great things in life is her utmost desire.

Her great passion led to the birth of “The sMother Tribe” a blog born out of a need for sisterhood, fellowship and support for the single mothers.

It is this same passion in her that made her create “feminitease” dream with the major aim of promoting women businesses and making online shopping a seamless experience for women. She shares her inspiring story, the inspiration behind…

Childhood Influence
“My childhood played a major role in the woman I am today. A single mother raised me, so, when my marriage failed and I became a single mother myself, I knew I had to stand out. I had to own up to the status without shame or a call for pity. I consider being a single mum my superpower and this is where I find the strength to not conform to any societal mentality of who or what single mothers represent”.

Inspiration behind Feminitease
“I have a desire to see women succeed, to have an easier life than what is readily available in our immediate society. Feminitease represents trading and shopping with ease for women. Women like to own their own corner, we like platforms that bring us together. Research shows that women with a group of other strong women are more likely to succeed. This is the core of the Feminitease vision, to see women succeed in their life and business”.

The Journey so far
“So far, we are getting a lot of positive feedback and acceptance. We are positive that Feminitease is a need in our time”.

Feminitease helping user and the buyer experience
“The platform is available to all; it is free to users, though there are packages for vendors who would like us to promote their products for exposure and sales. There are several categories on site and we are creating more categories as the need arises. Buyers will be exposed to variety; they will be spoilt for choice under one platform rather than going from one e-commerce site to another. Feminitease is making sure to bring vendors that will cover a woman’s every need. Another good thing is that business relationships will be formed as buyers and sellers meet”.

Challenges of being a Social Entrepreneur
“They are quite some challenges but standing out among them is getting the right audience and resources required for visibility and growth”.

Feminitease in 5 years
“Our vision is that Feminitease will be a major tool for growth and development for women in Nigeria and beyond”.

Being a Woman of Rubies
I will say I stand out in many ways. I consider myself a unique woman and there’s only one of me; my strength, my resilience, my shamelessness, and my pride. My loving heart and my untamed mind”.

Feminitease is an awesomely built platform, it connects buyers and sellers, it’s primary goal is to make business easy for women. It has a wide range of services covering Clothing, Shoes, Jewelry, Handbags, Wallets, Accessories, Bath, Living Room, Beddings, Kitchen, Cleaning Supplies, make-up etc.

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